Name and Rebrand Announcement

Donna Young, PresidentDonna Young, President

Since 1955, Cornerstone Financial Credit Union has been proud to serve our members with trust, transparency, and commitment to financial well-being. As we continue to grow, we’ve listened to feedback and recognized an important challenge.

Our name is similar to other organizations such as churches, investment companies, and a variety of companies, creating confusion in the marketplace. The market confusion makes it harder to communicate our message about who we are, the services we provide, and those we serve.

To better reflect our mission and to welcome the next generation of members, we are excited to announce a new and distinctive name and brand that captures our values, our vision, and commitment to serving members. The new name will provide stronger identification in the market and an inviting presence in our growing community.

While the name is changing, our service to you is not. You will continue to receive the same exceptional service, the same members-first philosophy, and the same community-driven values that define our credit union. Your accounts, service, and access remain unchanged.

The new name will be announced in late February. You will also see announcements regarding our new name in the community and on different forms of media.

We look forward to continuing to provide exceptional service with this exciting new brand. Thank you for being a member!

Name and Rebrand FAQ

Why are you changing your name?

We believe our current name is limiting and creates confusion among other organizations within our market. Our new name will be an opportunity to better reflect who we are as an organization, the experience we continue to build for our members – and to appeal to new members. As a result, the board of directors made a unanimous decision to change the credit union’s name as part of an overall growth strategy.

Is the name change a result of a merger or acquisition?

No. The name change is not due to a merger or an acquisition with another financial institution. Our credit union is financially strong and secure, and we will continue to be owned by you, our members, just as we are today.

How did you select the new name?

The management team and board of directors spent many months working on this, with the guidance of an experienced financial branding partner. We look forward to announcing the new name in a mailed letter to our members on February 18 and by email on February 19.

When will the name change take effect?

The new name will be in use beginning March 1, 2026.

What will change with the new name?

You will see changes in our branches, website, mobile app and marketing materials. Through this transition and beyond, we are committed to ensuring your member experience and service will remain strong.

Will the ownership of the credit union remain the same?

Yes. The credit union will remain 100% owned by you, our members.

Will the credit union employees change?

Our current staff will be here to provide the same personalized service that you expect.

Will my member number, account numbers, usernames, and passwords change?

No, your member number, account numbers, usernames, and passwords will remain the same.

If I have automatic payments taken from my account or receive direct deposit, will I need to do anything?

No. Everything will stay the same. Our routing number 264080811 will not change, and your account number(s) will remain the same. You do not need to take any steps to update automatic payments or direct deposits that are already established.

How will fees, loan rates and deposit rates be impacted by the name change?

The rates and fees at our credit union will not be affected by the name change. We will continue to monitor our rates and fees as we always have, to ensure high value and return to our members. While rates and fees do fluctuate, this is in response to market conditions.

Will my debit and/or credit card still work?

Yes. Your existing active credit card and/or debit card and current PIN, with the Cornerstone Financial Credit Union name and logo, will continue to work as it works today. After the name change, as your credit and/or debit cards expire, you will be issued a new card. We expect all cards re-issued after the name change will have the new name, but it is possible there could be a delay in this new branded card. If there is a delay, a current CFCU branded card would be delivered until the new stock is available.

Will I still be able to use my checks?

Yes. You can continue using your existing checks until they run out. When it’s time for reorder, you will see the credit union’s new name and logo on your checks. Deposits made payable to CFCU will be accepted until a later date that will be specified.

Do I need to get my legal documents (e.g. liens, titles, insurance) updated with the new name?

In most cases, your documents will be unaffected by the name change.

Will the credit union phone numbers change?

No, all phone numbers will remain the same.

Will the credit union Digital Banking, mobile app, and/or email addresses change?

Info about our new website address and digital services will be communicated when the new name is announced in February.

Will branch days of operation and hours change?

No. Our branches will continue to be open and available to you the same days and times that you expect.

Will there be any change in my statements?

There will not be any changes to the statement cycle. Please watch your mail or email for the new statement stationery with our new name.